NAR is mobilizing to make home affordability, a top concern for voters, a central theme in the general election.
“It’s the economy, stupid!”
This simple phrase became a rallying cry in the 1992 presidential election, acknowledging the frustration driving voters’ decisions at the ballot box. And in 2024, the saying rings just as true. But now the frustration centers on a particular economic segment—one that makes up approximately one-fifth of the overall U.S. economy: the housing market.
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